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July 19, 2023

5 Sustainable Packaging Options for Your Business

In today’s business landscape, sustainable packaging options are at the forefront of nearly every product and supply chain decision. When businesses embrace and implement green solutions, they aren’t just helping the environment. 

They’re also opening up opportunities for considerable advantages. It’s a win-win situation where innovative thinking can make a meaningful difference for our planet while establishing positive brand messaging.ย 

So, what type of packaging options are best for your business? The answer may seem complicated with so many variations. But, to help you make an informed decision, this post will dive into five sustainable materials to help your business thrive in an increasingly eco-conscious market. 

Traditional Packaging Challenges

Before we take a deep dive into packaging options, let’s take a moment to discuss why conventional packaging materials are problematic. The typical choices for packaging, like plastic and styrofoam, can cause many problems on a global scale. 

These materials persist in the environment for extended periods, often finding their way into oceans where they harm marine life through entanglement and ingestion. The environmental impact of non-sustainable packaging is significant. 

For example, single-use plastics contribute to roughly 8 million metric tons of plastic waste in our oceans, taking hundreds of years to decompose. This growing crisis has led to rising consumer demand for eco-friendly alternatives, pushing businesses to adopt sustainable packaging options.ย 

By catering to increasing consumer demands, businesses and corporations can contribute toward a healthier planet for future generations. While initial investments may be costly, the long-term benefits of reduced waste, lower carbon emissions, and improved brand reputation outweigh these challenges. 

Below are some eco-friendly packaging options you can use for your business.

Biodegradable Packaging

Biodegradable packaging materials are a cutting-edge answer to reduce harm to the environment. They consist of eco-friendly packaging made from substances that naturally break down as time passes. What sets these materials apart lies in their inherent capacity to disintegrate into harmless components, usually facilitated by the action of microbes. 

Some widely-used examples of biodegradable packaging options include compostable plastics, such as PLA, and molded fiber made from renewable fibers like sugarcane and corn. The decision to switch to this form of packaging is like unlocking a treasure chest full of benefits for businesses and consumers. 

Imagine less waste cluttering our landfills, a smaller carbon footprint contributing to global warming, and a circular economy that reuses instead of continually creating new products. It’s a switch that’s worth everyone’s consideration.

At first glance, they might seem pricier when stacked against conventional solutions like single-use plastics and foam peanuts. But, the environmental and societal benefits this sustainable packaging option provides are significant and make the extra cost worthwhile.

Recyclable Packaging

Multi-colored recycling bins

Recyclable packaging has been around for decades. It is a responsible choice in today’s ecological climate because it reduces our environmental impact on the planet. But did you know it also alleviates consumer guilt associated with disposable materials?

Businesses do, and they fully understand that paper, glass, and aluminum can contribute to a greener future. Each packaging option presents a distinct advantage. All forms of paper offer biodegradability, glass is infinitely recyclable without quality loss, and aluminum is easy to reprocess into new products. 

The main problems with this sustainable packaging option are the proximity of nearby recycling centers and the condition products need to be in to qualify for recycling. 

To foster eco-friendly habits among consumers and employees, consider providing marked recycling bins at various points to separate different materials, offering rewards programs for recycling, and presenting educational materials that teach how to and the benefits of recycling. 

Renewable Packaging

Packaging options must meet several critical criteria to receive a renewable classification. First and foremost, these sustainable packaging options should originate from responsibly sourced raw materials or recycled substances, underscoring the importance of sustainability in the sourcing process.

For example, corrugated cardboard, plant-based plastics, bamboo, and other options sourced from trees utilize renewable resources, whereas hard plastics are petroleum based and do not. Furthermore, manufacturers should employ renewable energy during the production and transportation phases, reinforcing the commitment to environmental protection. 

Using renewable energy solutions, like solar panels and wind turbines, can help forge a greener supply chain. These forms of energy, although not exhaustive, play a significant role in promoting sustainable practices within the industry. 

The benefits of overhauling the entire process with eco-friendly materials and sources are clear, ranging from conserving finite resources to making recycling easier for waste management companies. Moreover, renewable packaging contributes to a positive brand image and satisfies the growing consumer demand for eco-conscious products.

Minimalist Packaging

Minimalist packaging options are a modern approach that focuses on reducing packaging materials and the visual aspects of your company brand. Adopting this strategy allows companies to put their products in the spotlight, making them the center of attention through simple yet impactful designs. 

Businesses can significantly enhance their public image in the eyes of the consumer by utilizing streamlined, minimalist print such as monochromatic color schemes, clean typography, and subtle graphics. 

With its numerous benefits, this packaging solution extends its appeal beyond mere visual attractiveness. It confirms your dedication to environmental responsibility, representing a commendable choice in sustainable packaging options. 

By minimizing waste through simplicity, this packaging practice significantly curtails the volume of discarded material that often ends up in landfills and oceans. When executed with precision and thoughtfulness, this strategy has the potential to foster a powerful and enduring bond between the product inside and your target audience. 

Reusable Packaging

Two wine bottles next to pulp trays

Reusable packaging is a viable solution in today’s sustainability-conscious society. It encompasses eco-friendly materials such as recycled corrugated boxes, refillable containers, and multiple-use trays that streamline product transportation. With packing options such as these, the supply chain ensures secure deliveries while reducing the need for more materials. 

Prioritizing and integrating reusable packaging systems provides benefits such as waste reduction, cost savings, and improved brand reputation. For forward-looking companies evaluating sustainable packaging options, this could be a game-changer with the right strategy.ย 

To effectively incorporate reusable packaging practices, businesses must assess potential outcomes and best practices, evaluate the overall environmental impact, and leverage appropriate packaging models like returnable packaging with the proper void-fill materials.

By offering consumers reusable packaging options and educating them on their unique benefits, organizations can enable informed decisions that protect the environment through mindful, responsible action.

Go Green with Gorilla Shipper

As you can see, sustainable packaging can directly affect how your business is perceived by consumers and help achieve company objectives. Adopting these eco-friendly solutions reflects positively on your brand and contributes to a greener future. You not only attract eco-conscious consumers but also boost your competitive edge. 
If you sell bottled, canned, or jarred goods, Gorilla Shipper can help you achieve your sustainability goals. We offer environmentally friendly corrugated cardboard and molded pulp packaging that withstand the roughest shipping conditions. All our packaging options are ISTA 6-FEDEX-A TEST certified and approved. Browse gorilla tough shippers!

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